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Public Relations, Activism, and Social Change - Kristin (Deakin University Demetrious - Bog

- Speaking Up

Bag om Public Relations, Activism, and Social Change

This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that `PR¿ was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138921863
  • Indbinding:
  • Paperback
  • Sideantal:
  • 180
  • Udgivet:
  • 23. juni 2015
  • Størrelse:
  • 228x154x20 mm.
  • Vægt:
  • 286 g.
  • 2-3 uger.
  • 22. januar 2025
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Beskrivelse af Public Relations, Activism, and Social Change

This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that `PR¿ was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.

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