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Public Relations and Participatory Culture - Bog

- Fandom, Social Media and Community Engagement

Bag om Public Relations and Participatory Culture

Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138787728
  • Indbinding:
  • Hardback
  • Sideantal:
  • 266
  • Udgivet:
  • 17. marts 2016
  • Størrelse:
  • 241x165x20 mm.
  • Vægt:
  • 552 g.
  • 8-11 hverdage.
  • 5. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Public Relations and Participatory Culture

Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.

Brugerbedømmelser af Public Relations and Participatory Culture



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