Name: Public Relations and the Corporate Persona
Price: 571.95 DKK
Availability: InStock
Author: Burton Saint John III
ISBN: 9780367874650

Public Relations and the Corporate Persona af Burton Saint John III

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Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to

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Sprog:
Engelsk

ISBN:
9780367874650

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
176

Udgivet:
12. december 2019

Størrelse:
156x234x0 mm.

Vægt:
453 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to

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