Name: Qualitative Research in Intelligence and Marketing
Price: 1015.95 DKK
Availability: InStock
Author: Alf H. Walle
ISBN: 9781567203660

Qualitative Research in Intelligence and Marketing af Alf H. Walle

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Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

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Sprog:
Engelsk

ISBN:
9781567203660

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Hardback

Sideantal:
264

Udgivet:
30. Oktober 2000

Størrelse:
156x235x15 mm.

Vægt:
595 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 12. Oktober 2024

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Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

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Business og læring > Marketing

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