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Quantitative Models in Marketing Research - Philip Hans (Erasmus Universiteit Rotterdam) Franses - Bog

af Philip Hans (Erasmus Universiteit Rotterdam) Franses
Quantitative Models in Marketing Research af Philip Hans (Erasmus Universiteit Rotterdam) Franses
Bag om Quantitative Models in Marketing Research

This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780521143653
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 10. Juni 2010
  • Størrelse:
  • 164x243x12 mm.
  • Vægt:
  • 410 g.
  • 2-4 uger.
  • 23. Maj 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

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