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Rating the Audience - Prof. Mark (University of Newcastle Balnaves - Bog

- The Business of Media

Bag om Rating the Audience

This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781849663410
  • Indbinding:
  • Paperback
  • Sideantal:
  • 296
  • Udgivet:
  • 11. Oktober 2011
  • Størrelse:
  • 235x157x21 mm.
  • Vægt:
  • 458 g.
  • 2-3 uger.
  • 23. Oktober 2024
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Beskrivelse af Rating the Audience

This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

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