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Reassessing the Relationship between Marketing and Public Relations - Lisa Duhring - Bog

- New Perspectives from the Philosophy of Science and History of Thought

Bag om Reassessing the Relationship between Marketing and Public Relations

Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658180331
  • Indbinding:
  • Paperback
  • Sideantal:
  • 318
  • Udgivet:
  • 4. maj 2017
  • Udgave:
  • 12017
  • Størrelse:
  • 210x148x18 mm.
  • Vægt:
  • 4348 g.
  • 8-11 hverdage.
  • 9. december 2024
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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Reassessing the Relationship between Marketing and Public Relations

Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.

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