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Reassessing the Relationship between Marketing and Public Relations - Lisa Duhring - Bog
- New Perspectives from the Philosophy of Science and History of Thought
- Indbinding:
- Paperback
- Sideantal:
- 318
- Udgivet:
- 4. maj 2017
- Udgave:
- 12017
- Størrelse:
- 210x148x18 mm.
- Vægt:
- 4348 g.
- 8-11 hverdage.
- 21. november 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.
Herefter fra 79 kr./md. Ingen binding.
Beskrivelse af Reassessing the Relationship between Marketing and Public Relations
Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.
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