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Relationship of Body Weight and Skepticism towards Advertising - Sabrina Brauneis - Bog

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Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658148607
  • Indbinding:
  • Paperback
  • Sideantal:
  • 197
  • Udgivet:
  • 3. august 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 210x148x12 mm.
  • Vægt:
  • 2903 g.
  • 8-11 hverdage.
  • 21. november 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Relationship of Body Weight and Skepticism towards Advertising

Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising.

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