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Research in Consumer Behavior
Bag om Research in Consumer Behavior

Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780857244437
  • Indbinding:
  • Hardback
  • Sideantal:
  • 310
  • Udgivet:
  • 6. december 2010
  • Størrelse:
  • 156x234x30 mm.
  • Vægt:
  • 658 g.
  • 2-3 uger.
  • 25. marts 2025

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Research in Consumer Behavior

Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.

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