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Research Themes for Events

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Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781780642529
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 25. Oktober 2013
  • Størrelse:
  • 177x248x16 mm.
  • Vægt:
  • 568 g.
  • 843,95 kr.
  • 39,95 kr.
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  • 2-4 uger
  • 16. November 2021
Beskrivelse af Research Themes for Events
Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.
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