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Hardback
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2.530,95 kr.

Bag om Research traditions in marketing

Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts.

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Sprog:
Engelsk

ISBN:
9780792393887

Forlag:
Springer

Indbinding:
Hardback

Sideantal:
442

Udgivet:
31. januar 1994

Udgave:
1994

Størrelse:
234x156x25 mm.

Vægt:
1830 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts.

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