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Retail Branding and Store Loyalty - Bettina Berg - Bog

- Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Bag om Retail Branding and Store Loyalty

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658015954
  • Indbinding:
  • Paperback
  • Sideantal:
  • 180
  • Udgivet:
  • 8. september 2013
  • Udgave:
  • 2014
  • Størrelse:
  • 210x149x11 mm.
  • Vægt:
  • 266 g.
  • 8-11 hverdage.
  • 7. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Retail Branding and Store Loyalty

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.

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