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Rethinking Business Anthropology - Alf H. Walle - Bog

- Cultural Strategies in Marketing and Management

af Alf H. Walle
Rethinking Business Anthropology af Alf H. Walle
Bag om Rethinking Business Anthropology

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781906093907
  • Indbinding:
  • Hardback
  • Sideantal:
  • 232
  • Udgivet:
  • 1. Maj 2013
  • Størrelse:
  • 157x242x18 mm.
  • Vægt:
  • 490 g.
  • 2-4 uger.
  • 22. Oktober 2024
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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Rethinking Business Anthropology

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

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