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Return on Investment in Meetings and Events - M. Theresa Breining - Bog

af M. Theresa Breining
Return on Investment in Meetings and Events af M. Theresa Breining
Bag om Return on Investment in Meetings and Events

The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing demands from stakeholders to prove the value of meetings through data.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750683388
  • Indbinding:
  • Paperback
  • Sideantal:
  • 304
  • Udgivet:
  • 18. December 2007
  • Størrelse:
  • 154x226x17 mm.
  • Vægt:
  • 440 g.
  • 2-4 uger.
  • 30. Juli 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing demands from stakeholders to prove the value of meetings through data.

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