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Hardback
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1.836,95 kr.

Bag om Review of Marketing Research

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

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Sprog:
Engelsk

ISBN:
9780857248978

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
376

Udgivet:
21. juli 2011

Størrelse:
157x235x33 mm.

Vægt:
692 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Beskrivelse af Review of Marketing Research

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

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Business og læring > Marketing

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