Name: Sales Promotion
Price: 997.95 DKK
Availability: InStock
Author: Tony (University of Greenwich) Yeshin
ISBN: 9781844801619

Sales Promotion af Tony (University of Greenwich) Yeshin

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997,95 kr.

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Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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Sprog:
Engelsk

ISBN:
9781844801619

Forlag:
Cengage Learning EMEA

Indbinding:
Paperback

Sideantal:
288

Udgivet:
19. april 2006

Udgave:

Størrelse:
244x190x18 mm.

Vægt:
638 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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