Name: Salience of Marketing Stimuli
Price: 1733.95 DKK
Availability: InStock
Author: Gianluigi Guido
ISBN: 9780792373247

Salience of Marketing Stimuli af Gianluigi Guido

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Hardback
8-11 hverdage
1.733,95 kr.

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Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products.

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Sprog:
Engelsk

ISBN:
9780792373247

Forlag:
Springer

Indbinding:
Hardback

Sideantal:
296

Udgivet:
1. april 2001

Udgave:
2001

Størrelse:
235x155x19 mm.

Vægt:
1390 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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1.683,95 kr.

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Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products.

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Business og læring > Marketing

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