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Scientific Advertising - Claude Hopkins - Bog

af Claude Hopkins
Scientific Advertising af Claude Hopkins
Bag om Scientific Advertising

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781603868044
  • Indbinding:
  • Hardback
  • Sideantal:
  • 88
  • Udgivet:
  • 1. Februar 2014
  • Størrelse:
  • 236x159x14 mm.
  • Vægt:
  • 286 g.
  • 8-11 hverdage.
  • 11. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Scientific Advertising

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

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