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Selling War - Steven J. Alvarez - Bog

- A Critical Look at the Military's Pr Machine

af Steven J. Alvarez
Selling War af Steven J. Alvarez
Bag om Selling War

Recounts how the US military lost the information war in Iraq by engaging the wrong audiences, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: "put an Iraqi face on everything." Steven J. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781612347721
  • Indbinding:
  • Hardback
  • Sideantal:
  • 384
  • Udgivet:
  • 1. marts 2016
  • Størrelse:
  • 161x236x32 mm.
  • Vægt:
  • 752 g.
  • 2-3 uger.
  • 13. december 2024

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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Selling War

Recounts how the US military lost the information war in Iraq by engaging the wrong audiences, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: "put an Iraqi face on everything." Steven J. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations.

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