Name: Services Marketing
Price: 945.95 DKK
Availability: InStock
Author: Steve Baron
ISBN: 9780230520936

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945,95 kr.

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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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Sprog:
Engelsk

ISBN:
9780230520936

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Paperback

Sideantal:
376

Udgivet:
30. december 2008

Udgave:
32008

Størrelse:
189x243x22 mm.

Vægt:
712 g.

Leveringstid: 2-4 uger.
Forventet levering: 14. december 2024

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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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