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Setting Agendas in Cultural Markets - Philemon (University of the Aegean Bantimaroudis - Bog

- Organizations, Creators, Experiences

Bag om Setting Agendas in Cultural Markets

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367874803
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 10. december 2019
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 22. januar 2025
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Forlænget returret til d. 31. januar 2025
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Beskrivelse af Setting Agendas in Cultural Markets

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish

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