Name: Shopper Marketing
Price: 220.95 DKK
Availability: InStock
Author: Paul Barnett
ISBN: 9781631573576

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220,95 kr.

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Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.

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Sprog:
Engelsk

ISBN:
9781631573576

Forlag:
Business Expert Press

Indbinding:
Paperback

Sideantal:
265

Udgivet:
30. januar 2016

Størrelse:
296x206x17 mm.

Vægt:
428 g.

Leveringstid: 2-3 uger.
Forventet levering: 4. december 2024

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Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.

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Business og læring > Økonomi og finans

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