Shopper Marketing and the Role of In-Store Marketing

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Hardback
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As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.

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Sprog:
Engelsk

ISBN:
9781784410018

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
248

Udgivet:
20. august 2014

Størrelse:
238x161x19 mm.

Vægt:
498 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Beskrivelse af Shopper Marketing and the Role of In-Store Marketing

As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.

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Business og læring > Marketing

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