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Shoveling Smoke - William Mazzarella - Bog

- Advertising and Globalization in Contemporary India

Bag om Shoveling Smoke

Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency. This book traces the rise in India, during the 1980s of mass consumption, as a self-consciously sensuous challenge to the austerities of state-led developmentalism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780822331094
  • Indbinding:
  • Hardback
  • Sideantal:
  • 384
  • Udgivet:
  • 5. august 2003
  • Størrelse:
  • 149x235x0 mm.
  • Vægt:
  • 653 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Shoveling Smoke

Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency. This book traces the rise in India, during the 1980s of mass consumption, as a self-consciously sensuous challenge to the austerities of state-led developmentalism.

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