Skilled Negotiation - James Johnson - Bog

A message from the author...This is a different kind of book on negotiation skills. To begin with, I am not interested in the self-aggrandizement that other books on negotiation generally succumb to. I have spent a lifetime in the deliberate study of negotiation practices and strategies and in applying what I have learned to improve my business and personal success. To improve my life. In short, I know what I am talking about. But stories about how awesome I am do not teach you anything. And I don't need the ego boost of telling you about my brilliance. Second, I have written my book to be easily read and understood. I WANT to make this an easy read. There is no value in complexity for complexity's sake. I am not trying to impress you with my writing skills, complex sentence structure, or vocabulary. I only want to impart what I have learned in a way that is most easily understood and applied by my readers. By you.I am a negotiation evangelist. My only goal is to make you a better negotiator. Because being a skilled negotiator matters. Lastly, I wanted my book to be information-dense but still entertaining. Every chapter focuses on one (or sometimes more than one) effective negotiation strategy that works and I include one or two examples to clarify my message. I cover some fundamental negotiation strategies and also most of the commonly applied advanced techniques. But all are described in a way that allows you to easily understand and apply them. I have spent thirty-plus years of my life learning these lessons the hard way. My book is designed to save you the thirty years of struggle I have gone through. But all of the above is a risk. In my NOT trying to impress you with my brilliance, and in simplifying my message, the lessons may appear pedestrian. This book is for those who want to dramatically improve their negotiation skills with the least effort. For those who want to improve their business and personal lives. If some people equate complexity and self-aggrandizement with knowledge, that is their failure. This book is not for them. It is for you. Enjoy the read.