Smart Engineering Management - Carolina Machado - Bog

This book explores smart/intelligent business and management, addressing the challenges and issues encountered by contemporary organizations. It provides a detailed and up-to-date perspective on theoretical and practical aspects related to the management of dynamic, competitive, and socially responsible organizations. The topics covered span the strategic integration of smart technologies to enhance competitiveness, the intersection of artificial intelligence, hyper-personalization, and customer-centricity, the transformative impact of Industry 4.0 technologies in manufacturing, agile human resource management, eco-innovation practices, and the effective management of a multigenerational workforce. The book also examines the strategic interplay between talent management and smart organizations, making it an essential guide for navigating the intersection of technology, strategy, and human capital in the contemporary business landscape.