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Social Marketing to the Business Customer - Paul Gillin - Bog

- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

af Paul Gillin, Eric Schwartzman
Social Marketing to the Business Customer af Paul Gillin
Bag om Social Marketing to the Business Customer

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470639337
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 8. Februar 2011
  • Størrelse:
  • 162x235x24 mm.
  • Vægt:
  • 462 g.
  • Ukendt - mangler pt..

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Social Marketing to the Business Customer

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.

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