Name: Social Media in Travel, Tourism and Hospitality
Price: 1770.95 DKK
Availability: InStock
Author: Evangelos Christou
ISBN: 9781409420910

Social Media in Travel, Tourism and Hospitality af Evangelos Christou

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Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

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Sprog:
Engelsk

ISBN:
9781409420910

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
344

Udgivet:
28. januar 2012

Størrelse:
164x239x27 mm.

Vægt:
660 g.

Leveringstid: 2-4 uger.
Forventet levering: 17. december 2024

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Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

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