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Covers a range of topics including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation. This work is suitable for students, researchers and instructors in social psychology, consumer psychology, consumer behavior and marketing.

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Sprog:
Engelsk

ISBN:
9781841694986

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
406

Udgivet:
16. december 2008

Størrelse:
163x237x27 mm.

Vægt:
714 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 15. januar 2025

Forlænget returret til d. 31. januar 2025

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Beskrivelse af Social Psychology of Consumer Behavior

Covers a range of topics including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation. This work is suitable for students, researchers and instructors in social psychology, consumer psychology, consumer behavior and marketing.

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