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Sonic Branding - D. Jackson - Bog

- An Essential Guide to the Art and Science of Sonic Branding

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Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403905192
  • Indbinding:
  • Hardback
  • Sideantal:
  • 179
  • Udgivet:
  • 6. Oktober 2003
  • Størrelse:
  • 166x242x8 mm.
  • Vægt:
  • 458 g.
  • 8-11 hverdage.
  • 22. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Sonic Branding

Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

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