Sports Media - Bog

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has had a major influence on technology innovation over the past several decades, chapters herein examine existing scholarship while positing important future questions about the role sports media will increasingly play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new research in this area.