Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

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Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.

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Sprog:
Engelsk

ISBN:
9781785602177

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
392

Udgivet:
8. Januar 2016

Størrelse:
236x162x35 mm.

Vægt:
722 g.

Leveringstid: 2-3 uger.
Forventet levering: 17. Maj 2024

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1.530,95 kr.

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Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.

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