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Strategic Corporate Communication - Richard (Sydney Stanton - Bog

af Richard (Sydney Stanton
Strategic Corporate Communication af Richard (Sydney Stanton
Bag om Strategic Corporate Communication

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137544070
  • Indbinding:
  • Paperback
  • Sideantal:
  • 210
  • Udgivet:
  • 4. Oktober 2016
  • Udgave:
  • 12017
  • Størrelse:
  • 237x160x18 mm.
  • Vægt:
  • 354 g.
  • 2-3 uger.
  • 2. Juli 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

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