Strategic Customer Relationship Management in the Age of Social Media

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Hardback
8-11 hverdage
2.273,95 kr.

Bag om Strategic Customer Relationship Management in the Age of Social Media

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. This title provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework.

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Sprog:
Engelsk

ISBN:
9781466685864

Forlag:
Idea Group,U.S.

Indbinding:
Hardback

Sideantal:
332

Udgivet:
16. juli 2015

Størrelse:
244x291x27 mm.

Vægt:
1122 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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Beskrivelse af Strategic Customer Relationship Management in the Age of Social Media

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. This title provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework.

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Business og læring > Marketing

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