Name: Strategic Event Leveraging
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Author: Dr Vassilios (Independent Scholar Ziakas
ISBN: 9781789247855

Strategic Event Leveraging af Dr Vassilios (Independent Scholar Ziakas

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This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.

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Sprog:
Engelsk

ISBN:
9781789247855

Forlag:
CABI Publishing

Indbinding:
Hardback

Sideantal:
176

Udgivet:
9. november 2021

Størrelse:
251x197x18 mm.

Vægt:
612 g.

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This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.

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