Name: Strategic Marketing Management
Price: 960.95 DKK
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Author: Geoff (University of Glasgow) Southern
ISBN: 9781844800001

Strategic Marketing Management af Geoff (University of Glasgow) Southern

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Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

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Sprog:
Engelsk

ISBN:
9781844800001

Forlag:
Cengage Learning EMEA

Indbinding:
Paperback

Sideantal:
512

Udgivet:
18. november 2009

Udgave:

Størrelse:
195x260x23 mm.

Vægt:
1066 g.

Leveringstid: Ukendt - mangler pt..

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Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

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