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Strategic Marketing Management - Luiz (Glasgow University) Moutinho - Bog

- A Process Based Approach

af Luiz (Glasgow University) Moutinho
Strategic Marketing Management af Luiz (Glasgow University) Moutinho
Bag om Strategic Marketing Management

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781844800001
  • Indbinding:
  • Paperback
  • Sideantal:
  • 512
  • Udgivet:
  • 18. november 2009
  • Udgave:
  • Størrelse:
  • 195x260x23 mm.
  • Vægt:
  • 1066 g.
  • Ukendt - mangler pt..

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Luiz (Glasgow University) Moutinho

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Beskrivelse af Strategic Marketing Management

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

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