Name: Strategic Marketing Management - The Framework, 10th Edition
Price: 883.95 DKK
Availability: InStock
Author: Alexander Chernev
ISBN: 9781936572748

Strategic Marketing Management - The Framework, 10th Edition af Alexander Chernev

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This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.

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Sprog:
Engelsk

ISBN:
9781936572748

Forlag:
Cerebellum Press

Indbinding:
Hardback

Sideantal:
320

Udgivet:
15. januar 2019

Størrelse:
191x235x19 mm.

Vægt:
762 g.

Leveringstid: 2-3 uger.
Forventet levering: 13. december 2024

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This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.

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