Strategic Marketing of Higher Education in Africa

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1.649,95 kr.

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Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.

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Sprog:
Engelsk

ISBN:
9780367336356

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
260

Udgivet:
23. januar 2020

Størrelse:
156x234x0 mm.

Vægt:
560 g.

Leveringstid: 2-4 uger.
Forventet levering: 28. januar 2025

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Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.

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Business og læring > Marketing

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