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Strategic Marketing Planning for the Small to Medium Sized Business - David Anderson - Bog

af David Anderson
Strategic Marketing Planning for the Small to Medium Sized Business af David Anderson
Bag om Strategic Marketing Planning for the Small to Medium Sized Business

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781606493731
  • Indbinding:
  • Paperback
  • Sideantal:
  • 100
  • Udgivet:
  • 16. marts 2012
  • Størrelse:
  • 155x230x8 mm.
  • Vægt:
  • 173 g.
  • BLACK NOVEMBER
Leveringstid: 2-3 uger
Forventet levering: 23. november 2024

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Beskrivelse af Strategic Marketing Planning for the Small to Medium Sized Business

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

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