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Strategic Marketing Planning for the Small to Medium Sized Business - David Anderson - Bog
- Indbinding:
- Paperback
- Sideantal:
- 100
- Udgivet:
- 16. Marts 2012
- Størrelse:
- 155x230x8 mm.
- Vægt:
- 173 g.
Leveringstid:
2-3 uger
Forventet levering: 24. Juli 2024
Beskrivelse af Strategic Marketing Planning for the Small to Medium Sized Business
Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.
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