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Strategic Place Branding Methodologies and Theory for Tourist Attraction - Bog

indgår i Advances in Hospitality, Tourism, and the Services Industry serien

Strategic Place Branding Methodologies and Theory for Tourist Attraction
Bag om Strategic Place Branding Methodologies and Theory for Tourist Attraction

Investigates international perspectives and promotional strategies in place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this volume is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522505792
  • Indbinding:
  • Hardback
  • Sideantal:
  • 394
  • Udgivet:
  • 15. August 2016
  • Størrelse:
  • 224x290x32 mm.
  • Vægt:
  • 1282 g.
  • 2-3 uger.
  • 22. Maj 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Strategic Place Branding Methodologies and Theory for Tourist Attraction

Investigates international perspectives and promotional strategies in place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this volume is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

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