Name: Strategic Planning for Public Relations
Price: 914.95 DKK
Availability: InStock
Author: Ronald D. Smith
ISBN: 9780367903848

Strategic Planning for Public Relations af Ronald D. Smith

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This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

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Sprog:
Engelsk

ISBN:
9780367903848

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
622

Udgivet:
12. november 2020

Udgave:
6

Størrelse:
254x189x40 mm.

Vægt:
1388 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 23. november 2024

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This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

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