Strategic Uses of Social Media for Improved Customer Retention

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Hardback
8-11 hverdage
2.047,95 kr.

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Presents the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is designed for researchers, practitioners, professionals, and upper-level students.

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Sprog:
Engelsk

ISBN:
9781522516866

Forlag:
IGI Global

Indbinding:
Hardback

Sideantal:
230

Udgivet:
9. november 2016

Leveringstid: 8-11 hverdage.
Forventet levering: 27. november 2024

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Beskrivelse af Strategic Uses of Social Media for Improved Customer Retention

Presents the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is designed for researchers, practitioners, professionals, and upper-level students.

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Business og læring > Marketing

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