Name: Sustainable Marketing
Price: 2566.95 DKK
Availability: InStock
Author: Mark Peterson
ISBN: 9781526494641

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This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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Sprog:
Engelsk

ISBN:
9781526494641

Forlag:
SAGE Publications Ltd

Indbinding:
Hardback

Sideantal:
440

Udgivet:
25. maj 2021

Størrelse:
191x239x31 mm.

Vægt:
966 g.

Leveringstid: 2-3 uger.
Forventet levering: 4. december 2024

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This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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