Name: Systems Theory and Agile Brand Management
Price: 1816.95 DKK
Availability: InStock
Author: Jan Lies
ISBN: 9781032792163

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1.816,95 kr.

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This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

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Sprog:
Engelsk

ISBN:
9781032792163

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
232

Udgivet:
21. juni 2024

Størrelse:
156x234x0 mm.

Vægt:
453 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 23. januar 2025

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This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

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