Udvidet returret til d. 31. januar 2025

Tanishq - Palakh Jain - Bog

- Managing Turnaround

Bag om Tanishq

The Tanishq brand belongs to the Tata group, and true to the group's policy, the brand aims at bringing in credibility and professionalism to the jewelry industry. Today, Tanishq is recognized as a path-breaking effort that has earned a reputation for trust and excellence. It is credited for introducing pioneering concepts in an industry where tradition once ruled. But it wasn't such a happy story all along. Launched in 1996, Tanishq had to face several challenges concerning value proposition and positioning in the retail market and had incurred losses for three consecutive years. This book aims to study what went wrong in Tanishq's entry strategy and how Tanishq has managed to turn itself around into a profit-making entity.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781482871470
  • Indbinding:
  • Paperback
  • Sideantal:
  • 50
  • Udgivet:
  • 18. april 2016
  • Størrelse:
  • 203x127x3 mm.
  • Vægt:
  • 59 g.
  • BLACK WEEK
Leveringstid: 8-11 hverdage
Forventet levering: 11. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Tanishq

The Tanishq brand belongs to the Tata group, and true to the group's policy, the brand aims at bringing in credibility and professionalism to the jewelry industry. Today, Tanishq is recognized as a path-breaking effort that has earned a reputation for trust and excellence. It is credited for introducing pioneering concepts in an industry where tradition once ruled.
But it wasn't such a happy story all along. Launched in 1996, Tanishq had to face several challenges concerning value proposition and positioning in the retail market and had incurred losses for three consecutive years. This book aims to study what went wrong in Tanishq's entry strategy and how Tanishq has managed to turn itself around into a profit-making entity.

Brugerbedømmelser af Tanishq



Find lignende bøger
Bogen Tanishq findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.