Name: The Advertising Concept Book
Price: 217.95 DKK
Availability: InStock
Author: Pete Barry
ISBN: 9780500518984

The Advertising Concept Book af Pete Barry

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Hardback
4-7 hverdage
217,95 kr.

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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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Sprog:
Engelsk

ISBN:
9780500518984

Forlag:
Thames & Hudson Ltd

Indbinding:
Hardback

Sideantal:
320

Udgivet:
11. august 2016

Udgave:

Størrelse:
249x208x35 mm.

Vægt:
1346 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 26. november 2024

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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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Business og læring > Marketing

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