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The Adweek Copywriting Handbook - Joseph Sugarman - Bog

- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Bag om The Adweek Copywriting Handbook

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470051245
  • Indbinding:
  • Paperback
  • Sideantal:
  • 368
  • Udgivet:
  • 2. januar 2007
  • Størrelse:
  • 193x232x19 mm.
  • Vægt:
  • 690 g.
  • 4-7 hverdage.
  • 4. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Adweek Copywriting Handbook

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

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