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The Bare Bones Introduction to Integrated Marketing Communication - Robyn Blakeman - Bog

af Robyn Blakeman
The Bare Bones Introduction to Integrated Marketing Communication af Robyn Blakeman
Bag om The Bare Bones Introduction to Integrated Marketing Communication

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780742555402
  • Indbinding:
  • Hardback
  • Sideantal:
  • 312
  • Udgivet:
  • 16. december 2008
  • Størrelse:
  • 161x239x24 mm.
  • Vægt:
  • 610 g.
  • 8-11 hverdage.
  • 7. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Bare Bones Introduction to Integrated Marketing Communication

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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