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The Blueprint for Strategic Advertising - Margo Berman - Bog

- How Critical Thinking Builds Successful Campaigns

Bag om The Blueprint for Strategic Advertising

This book's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780765646583
  • Indbinding:
  • Paperback
  • Sideantal:
  • 208
  • Udgivet:
  • 19. juli 2016
  • Størrelse:
  • 174x247x13 mm.
  • Vægt:
  • 412 g.
  • 2-3 uger.
  • 11. december 2024
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  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Blueprint for Strategic Advertising

This book's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again.

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